Business and Project Management Coursework Example | Topics and Well Written Essays - 2000 words

Business and Project Management - Coursework Example In alignment to the intention of the brand, the statistical report regarding the market share of motorcycle manufacturers in the UK also appear in favour [4]. A close evaluation of the brands’ performance reports revealed about its positive growth figures in the present market scenario. If seen from the statistical perspective, one can say that this brand has successfully attained a growth figure of 12 per cent in terms of product and service sale by the end of 2012. Justification regarding this aspect can be provided depending on the fact that each of these growth reports was released by the ‘Society of Motor Manufacturers and Traders’. In an associate manner the sales figure attained by Vauxhall Motors during the period of 2013, hiked the previous year sales figure by 1.93 per cent. The financial year (2013) of this brand was accompanied with the release of multiple new models of commercial cars and passenger vans [6]. However, despite the slight drop in the sales figures of 2014 (11.14%), still Vauxhall Motors succeeded in turning the UK as its fourth largest profitable market. In addition, implementation of innovation within the provision of financial and comprehensive customer services have further helped in terms of boosting up the sales figures of 2014. Taking reference of all these aspects, one can easily say that Vauxhall Motors will have a profitable business opportunity in context to plunging its feet in the heavy two wheeler segment [6]. However, within the forwarding initiative Vauxhall Motors will have to make significant amount of investments to determine its potential and expertise of penetrating the over flooded two wheeler manufacturing and distribution segment within the UK. Likewise, the brand will also have to strategise and formulate effective marketing and customer convincement techniques in order to turn its heavy motorcycle manufacturing initiative into a success [6]. In addition, one