Business plan Essay Example | Topics and Well Written Essays - 1250 words

Business plan - Essay Example There are several reasons for the prospective success of this venture. The most important factor is that the current Korean market is undergoing a period of transition from analog to HD video and IPTV. Therefore, demand for HD related products will be higher at this time than at any earlier period. Also, we believe that selling items online has its advantages over selling in person; specialists, enthusiasts and well-informed customers can access the products’ specifications and research them easily through corresponding company websites. In the Korean market, there are very few companies which sell audio/video equipment online, and most of these remain financially weak with low market credibility. Since the market lacks a leading enterprise that can supply both goods and services related to professional audio/video equipment, there is presently a great opportunity for DBS and B&H to secure the premier position through demonstrated high quality services and supply abilities. Finally, DBS’ past experience in the TV and radio industries prepares it well for a long-term role in this new endeavor, while its knowledge of Korean markets can facilitate the formation of well trained human resources for product services. Total sales of Korean broadcasting market including non-profit earnings have increased from $7,700,000,000 in 2004 to $8,635,200,000 in 2005. Moreover, in 2006, it increased by 12.6 % ($9,719,900,000) from 2005. In consideration of the above factors, it can be said that the Korean markets for professional audio/video equipment shall expand and the demands of regular consumer will also increase. At this opportune moment, cooperation between B&H and DBS not only bears the promise of vast earnings but holds the potential of spreading out to other developing Asian countries. We are convinced our proposed plan shall prove mutually beneficial and